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Therefore, each automotive company has to know how to stay on top. In the article of Alex Taylor III, "Nissan Shifts Into Higher Gear," (see Appendix A) it has stated that competition requires risk taking, in depth knowledge about the market demand, and constant innovation in order to succeed. Despite its massive production and saturated market, it still has room for improvements and possibilities for gaining bigger market share. This article examines some strategies that the CEO of Nissan Motors, Carlos Ghosn, uses to make the company with the highest operating margin of 10.8% in 2003. The author uses the development of the new minivan Quest 2004 as an example to describe the focus of Nissan's CEO towards the future of their company...
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Common topics in this essay:
- Competitive Advantage Of Store Design And Customer Handling In Retail
- Competitive Advantage
- Competitive Advantage
- Competitive Advantage
- competitive advantage
- Global Shifts in production, trade and direct investment
- In certain cases Porter's Diamond of Competitive Advantage may not be an appropriate framework for the analysis of a nation's sources of competitive advantage.
- BPO-Comparative Advantage v. Competitive Advantage
- Competitive Advantage Of Store Design And Customer Handling In Retail
- Competitive Advantage
- Competitive Advantage
- Competitive Advantage
- Nissan Shifts into Higher Gear
- “informatio Technology Can’t Really Give A Company A Strategic Advantage, Because Most Competitive Advantages Don’t Last More Then A Few Years And Soon Become Strategic Necessities Which Just Raise The Stakes Of The Game. Discuss Why?
- Value Chain For Competitive Advantage
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