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Essay Details:
Essay text:
These recommendations include:
• Pursuing a multi-pronged marketing strategy, including growth into geographic regions like Russia, China, and Turkey.
• Leverage the Company assets by brand extension into water-based, slightly sweetened refreshment drinks to meet more health-conscious consumers.
• Diversify offerings outside the non-alcoholic beverage market, leveraging the vast distribution network.
Introduction
Coca-Cola was born in Atlanta, Georgia, on May 8, 1886 by Dr. John Stith Pemberton, a local pharmacist. Dr. Pemberton produced the syrup for Coca-Cola®, and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink...
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