Nike Strategy

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Title: Nike Strategy

Essay Details:

Subject: Miscellaneous

Author: Martha A

Date: January 5, 2016

Level: University

Grade: B

Length: 5 / 1257

Essay text:

We will see how this company managed to expand internationally and control the sportswear arena completely by utilizing marketing strategy centering around brand image which is attained by distinctive logo and the advertising slogan: "Just Do It" and the company promotes its product by sponsorship agreements with celebrity athletes, professional teams and college athletic teams. However, Nike's marketing mix contains many elements besides promotions. These are summarized as: Product, Place, and Promotion/Sponsorship. Now let's see how this company finished FY 07 with a $16.326 billion in revenues and over 30,200 employees worldwide as of Jan 2008...

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