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Phil Knight iaitu seorang atlit olaraga dan juga jurulatihnya Bill Bowerman adalah pengasas NIKE yang berasal dari Universiti Oregon di Amerika Syarikat pada Januari 1964. Pada permulaan, BRS adalah pengedar kasut bagi pengeluar kasut dari Jepun bernama Onitsuka Tiger. Rekabentuk kasut yang pertama ialah berdasarkan kepada Bowerman's "Waffle"
BRS membuka kedai yang pertama di Pico Blvd di Santa Monica, California pada tahun 1971. BRS bersedia untuk melancarkan produk mereka tersendiri kerana mereka sedar bahawa kontrak BRS dengan Onitsuka Tiger sudah hamper di penghujungnya. Produk ini diberi nama "Swoosh"
Pada Februari 1972, BRS telah memperkenalkan produk kasut NIKE yang pertama...
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