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Umbro, which sells directly and through licensees, brings to the table high-profile sports marketing agreements with football players, teams, and leagues and offers its own global reach. As part of the agreement, NIKE intends to operate Umbro as a separate brand.
Image-savvy NIKE sells its products through more than 25,000 retail accounts in the US and through independent distributors and licensees in other countries. Subsidiaries include Cole Haan (dress and casual footwear), Hurley International (sports apparel for skateboarding, snowboarding, and surfing), and Converse (classic and retro-style shoes including the Chuck Taylor brand), among several others...
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