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With e-business initiatives offering the opportunity to strategically grow, Nestle executives embraced the inevitable. However, the executives also understood the great challenge that would face them ? the transformation necessary in such an established company would be on immense. As with any other business activity, e-business strategy development would require in-depth analysis. After all, "when preparing their e-business designs, the key strategic issue confounding managers is how to transform old business design, based on the physical realities of business-as-they've-known-it, into a new design rooted in the digital requirements of tomorrow" (Kalakota & Robinson, 2001, pg...
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