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Essay text:
In 2004, Brazil was reported as the second biggest market for Botox and Viagra.
• Brazil is a country of contradictions.
Natura
• Established in 1969 by Antonio Luiz da Cunha Seabra
• Direct selling model in 1974.
• Door-to-door distribution system
• Initial Natura system into a single company: Natura Cosmeticos, in 1989 (Leal, Seabra, Passos).
• Natura decided to pursue a new international business and opened an operation in Argentina.
Product Lines and Brand
• Market: middle and upper class segments in Brazil.
• 600 products and seven main product lines
• In 2005, L’Oreal spent US$587 millions on research and development...
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