Mtv Networks: Case Study

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Title: Mtv Networks: Case Study

Essay Details:

Subject: Miscellaneous

Author: Donna W

Date: July 25, 2012

Level: University

Grade: C

Length: 5 / 1309

Essay text:

A non-stop music video channel, which “served as a new promotional tool for recording artists, a new advertising vehicle for manufacturers, [and] a unique program format for cable operators” (Benjack 280). For most of the 1980s MTV remained an outlet for performers to simply get their new music noticed and attract new fans with creative videos. One of the earliest and greatest cable success stories; MTV was established by Warner Amex Satellite Entertainment Company (WASEC) after extensive marketing research. Originally music videos were provided free by record companies. “This inexpensive source of programming would make MTV a profitable venture more quickly than other forms of programming” (Benjack 282)...

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