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Branding: HSBC setup banks under different names (Hong Kong Bank of Canada, British Bank of the Middle East, etc) over 100 years. In 1998, they were all branded together, but the previous lack of branding and the name changes may have hurt HSBC in brand recognition.
2. Bad debts due to housing market: HSBC's North American results have been significantly affected by higher loan impairment charges due to the impact on its portfolio of credit deterioration related largely to housing market weakness in the US.
Opportunities:
1. The Middle East: HSBC hs been aggressively expanding its business in this region, where other banks are hesitant to setup, and its reaping rich dividends...
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