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Mondavi S International Strategy In Chile

Mondavi's International Strategy in Chile:

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Title: Mondavi's International Strategy in Chile:

Essay Details:

Subject: Miscellaneous

Author: Harlan M

Date: December 29, 2015

Level: University

Grade: A

Length: 1 / 249

Essay text:

Globalization also allows for various winemaking regions to cover for others during periods of shortage. The Mondavi family's long term strategic goals include the following: ? International strategy for differentiation ? Globalization of holdings to cover periods of shortages ? Production of quality wine that consistently meets with Mondavi quality expectations In order to continue to achieve these objectives, we have identified Vina Errazuriz, producers of Caliterra, in Chile as a potential international partner. Developing a partnership with Errazuriz will benefit Mondavi because of their local expertise, human resources and government relationships...

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