Mondavi case analysis

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Title: Mondavi case analysis

Essay Details:

Subject: Miscellaneous

Author: Betty H

Date: May 6, 2014

Level: University

Grade: A

Length: 4 / 1142

Essay text:

The big decision is whether to get back to original vision, and focus on the domestic market, which bring a 90% of revenues or continue diversification and keep on pursuing the vision of worldwide supplier of wines and continue expanding joint ventures with other global wine makers to get the bigger share of world market. Current Strategy: Together with world partners in Italy, Chile and domestic brands to create joint ventures and introduce the new wines to market, that would be acknowledged among professionals and wine enthusiasts. As well as putting Robert Mondavi Corporation on top of the wine makers list around the world...

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