Mkt1003 As2

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Title: Mkt1003 As2

Essay Details:

Subject: Miscellaneous

Author: Doris F

Date: January 13, 2012

Level: University

Grade: B

Length: 5 / 1451

Essay text:

Their competitors might release a better running shoe, or even worse, steal Reebok’s intellectual property to make a new running shoe. Reebok needs to closely guard its secrets, and it also needs to find out what its competitors are planning. They can, for example, watch out for advertisements from their competitors claiming the debut of a new type of running shoe, and choose to market the shoe to a different market segment instead. They can also sign up for email updates from their competitors, where information about new technology being incorporated into shoes will surely be announced to the public...

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