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In addition,TiVo was easy to program. In its initial advertising,TiVo an-
nounced that it would revolutionize television by empowering viewers to
"Watch what you want, when you want."
Although TiVo aficionados love it and recommend it with an almost evan-
gelical zeal, sales have fallen far short of Forrester's (and others') enthusiastic
initial forecasts.As of January 2005, only 2.3 million households (slightly less
than 2 percent) had TiVo.At the same time, the adoption rate of DVRs was
increasing as cable companies began to embrace the technology and offer
their own systems. But TiVo's future remained uncertain...
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