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in relation to your competitors).
* Location of your business.
* Poor quality goods or services.
* Damaged reputation.
In SWOT, opportunities and threats are external factors. For example: An opportunity could be:
* A developing market such as the Internet.
* Mergers, joint ventures or strategic alliances.
* Moving into new market segments that offer improved profits.
* A new international market.
* A market vacated by an ineffective competitor.
A threat could be:
* A new competitor in your home market.
* Price wars with competitors.
* A competitor has a new, innovative product or service...
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