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Third collect the information about customers?? perceptions regarding the product, this step is really important in positioning because it can tell the current image of the product. Fourth determine the product??s current location; the market industry of MGA is highly concentrated especially by Pyurco and this is the first time for introduction of Dow??s MGA product. Fifth determine the ideal combination of attributes; these can be purity, consistency, bulk delivery, support and service and supplier consolidation. Sixth examine the fit between the position of MGA and the position of the ideal combination of attributes...
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