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Essay text:
Today, in order to tailor the man's appearance to perfection, cosmetics companies have created a line just for men.
In the past few years, a number of major cosmetics companies have entered the Middle East and partnered with key regional distributors and retailers to expand their market and increase their sales. The demand for men's products has grown tremendously with a growth rate equal to 12%. According to Paul Cochrane, "some areas of the Middle East are not enjoying the best of times at the moment, but others are far from experiencing the worst", although Lebanon seems to be enjoying high sales in its male grooming sector that are estimated to be $180 million a year, these returns seem low compared to other middle eastern countries like the UAE that enjoyed total retail sales estimated to be over $414 million last year while Saudi Arabia remains the main market for cosmetics and beauty products in the region...
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