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Marketing is best described as “the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals (Kotler, 2001).
Conception
Almost every successful business starts with planning. Marketing is the same way. To successfully market a product or service one must craft a marketing strategy. This strategy will include conducting proper research about the product/service, intended (and possible different) best customer, pricing and means of delivery to that customer. Often a company may use a facilitator such as occurs with focus groups...
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