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They have revolutionized the quick service industry and been a market leader in growth, innovation and efficiency. Over the past five years MCD has focused on improving operating efficiency, reinvigorating US growth and aggressively pursuing international store growth. These initiatives have been handsomely rewarded by the street and we believe that the current share price reflects these initiatives. Because MCD stock has appreciated greatly over the past few years, we believe the risk/reward is not favorable at current prices, would sell at current levels and look for a more attractive entry point to invest new money...
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