McDonalds Corporation

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Title: McDonalds Corporation

Essay Details:

Subject: Miscellaneous

Author: Michelle M

Date: January 5, 2015

Level: University

Grade: A

Length: 6 / 1706

Essay text:

With the modest beginnings of only a few items to choose from on their menu, the McDonald's brothers focused on customer service and hamburgers at a price anyone can afford. Their prices are still reasonably priced for any budget. In 1961, Ray Kroc bought McDonald's with a franchising vision for it to expand, in which he opened a restaurant in Illinois. Ray purchased McDonald's from the two brothers for $2.7 million dollars, and contributed to the popularity and success McDonald's has today. Kroc's key concern was always preserving McDonald's image by setting high standards with himself and his company...

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