mcdonalds

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Title: mcdonalds

Essay Details:

Subject: Miscellaneous

Author: Jeannine G

Date: February 4, 2012

Level: University

Grade: A

Length: 2 / 380

Essay text:

Through the strategic focus on the market, the company has traditionally stayed one step ahead of its competition. Although McDonald's was the leader in the quick-service segment, they were beginning to feel the effects of the cut-throat industry. Margins were diminishing because of higher food prices, increased competition, and a shift in consumer trends. This along with internal issues regarding an over-emphasis on new restaurant openings, created an environment that resulted in a drop in earnings. The company reported a first ever loss in the fourth quarter of 2002. Shortly thereafter the board released CEO Jack Greenberg and promoted Jim Cantalupa to the leadership role of the company...

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