mcdonalds

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Title: mcdonalds

Essay Details:

Subject: Miscellaneous

Author: Jerome R

Date: October 22, 2013

Level: University

Grade: B

Length: 5 / 1372

Essay text:

There were many things which separated McDonald's from its rivals. Raymond Kroc's goal was to create world wide fast food chain whereas the rest of the major fast food chains were not so enthusiastic about expansion. Other fast food chains which operated on a franchise basis viewed their operators as customers and only reaped benefits without providing much guidance relating to operation, promotion, sales strategy, financing and food processing. Raymond Kroc extended his hand to operators of franchised McDonald's restaurants by treating them like trading partners in every respect of the business...

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