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Once a corporate giant in the United States, they now face the reality of an increasingly competitive market with cheaper labor offerings overseas. Their challenge is to satisfy the needs and values of all involved parties, at the same time maintaining a profitable and successful business. The key to their success is to clearly communicate their goals and keep all parties equally informed of their plans.
According to Krietner and Kinicki, "a study of 2,011 employees from three organizations revealed that a climate of positive communication?open, participative, and supportive?was associated with employees' organizational identification" (2004, p...
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