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CoffeeTime is a chain of coffee bars that is popular in North America and Europe (University Of Phoenix, 2007). It procures and roasts some of the world's finest coffee beans and sells a variety of blended coffee beverages and snacks. Recent trends in global coffee business indicate that South Asia is an emerging market for coffees with a "special flavor" and coffee bars. The management team of CoffeeTime has decided to research the possibility of entering this market and three pivotal questions must be answered. Which city or cities should CoffeeTime enter? Who is the target segment? What is the expected revenue per outlet? Answering these questions will require both primary/experimental and secondary research prior to entering this new market...
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