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The PC industry can be described as being highly competitive
? Threat of new entrants: The threat of new entrants is a constant one in this industry which again leads to companies adopting aggressive strategies and lowering margins
? Threat of substitute products: The lines between PC's and other devices is blurring, other devices like PDA's, handheld electronics etc. are now coming out with features similar to PC's. This again is driving faster and faster innovation among the PC makers
? Buyers growing powers: Unlike in the introduction phase when there were certain people who were loyal to the Apple Mac, loyalty is rarely seen among the customers in the present scenario...
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