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Remember with you cannot reach everyone you want to at once so this is also deemed as a disadvantage.
In the media industry, whereby are categorized into different segmentation which is the Print media and the Electronic media. Here is where, we see how more or less powerful a person is in a society (culture). Using this theory, media are measured by consumer's viewers identity in a society. For example, Electronic Media, radio are categorized in the lower Power Distance. This is because, in our society radio are considered a cheap product rather than the TV. Everybody listen to the radio, from the upper class people and lower class...
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