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These advertising agencies have become accustomed to designing campaigns that exploit gender identity, vying for the consumer's attention, tantalizing them with an image, and finally, selling these consumers the product. This prevalence of advertisements in America's society began a war between traditional masculinity and new-age ads. Instigated by chagrined feminists, women who for years were fed up with ads showing addle-brained housewives completely dependant on men, ad campaigns of helpless and hapless men were created. Gaining momentum, these anti- masculine ads have led to what many critics today call misandry, or hatred of males and the masculine...
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