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On 196th Hudson Street his dream became reality, and Martin guitars were being constructed. Because of the weak music industry in the 1830’s, Martin grew through a variety of distribution agreements and bartering. By 1873 the company grew from a one-man operation to over a dozen craftsmen. Currently C.F Martin has an 84,000 square-foot factory located in Nazareth Pennsylvania. That facility houses nearly 500 employees, and is responsible for standardizing more guitar designs and innovations than any other acoustic guitar manufacturer. And that is why I have constructed their positioning statement as, “for the musician who loves what they do, it’s the power, precision, innovation, and history that asks you, “are you experienced”?
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