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We often see how impermanent their brands can be, how dependent upon public whim; how sudden and irreversible their disappearance can be. Any sudden change in public perception of that "human brand" has an immediate ¬and potentially devastating ¬ effect on the brand's equity, and soon after, its profitability."
That's because any brand ¬ and what it stands for ¬ is based on the customer values inherent in the brand. Invariably the really important, lasting values turn out to be not image items, but customer loyalty values. They are usually the leading indicator values that built the brand's success in the first place...
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