Marriott case

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Title: Marriott case

Essay Details:

Subject: Miscellaneous

Author: Dustin W

Date: September 14, 2011

Level: University

Grade: A

Length: 8 / 2342

Essay text:

Marriott's 1987 annual report stated: We intend to remain a premier growth company-This means aggressively developing appropriate opportunities within our chosen lines of business?lodging,contract services, and related businesses. In each of these areas, our goal is to be the preferred employer-the preferred provider, and the most profitable company. Cohrs recognized that the divisional hurdle rates at Marriott would have a significant impact on the firm's financial and operating strategies. As a rule of thumb, increasing the hurdle rate by 1%(for example, from 12% t0 12.12%) decreased the present value of project inflows by l%...

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