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Marketing successfully also allows a company to make a name for themselves that builds loyal customer bases and new business.
External Definitions of Marketing
1. "This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers." (Nick Jones, The Concepts of Business).
2. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer (www.knowthis.com).
3. Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals (American Marketing Association)...
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