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Title: Marketing Tools

Essay Details:

Subject: Miscellaneous

Author: Eugene C

Date: August 24, 2015

Level: University

Grade: A

Length: 4 / 956

Essay text:

The use of banners, shopping cart simplification and continuous adaptation to consumer desires for particular products or services are all significant web page marketing tools that a successful organization also considers when developing and maintaining their web site. This paper will discuss the use of marketing tools for Wal-Mart, Target, and Kmart, and will evaluate the customer service of all sites. Wal-Mart Web Site Marketing Tools Wal-Mart's Internet site uses cycling advertisements, consumer preferences, and color to capture market share on the web. The brightly colored advertisements that cycle through four different pages of interest, center the audience's attention on Wal-Mart's primary focus...

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