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However, the small and medium segment cars, which were previously among the lowest priced cars in the market, do have a lot to worry about. The same is the case with the two wheeler industry where the premium bikes will be unaffected with this entry as will the lowest priced bikes. However, the buyers of medium priced bikes will surely be tempted to switch to the Nano. Also threatened will be the auto rickshaw industry, being priced more than the Nano.
The other car manufacturers, instead of trying to compete with the Nano should try to maintain the distance from it. With the entry of a lower priced car, these cars should focus on the prestige aspect and emotional appeal...
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Common topics in this essay:
- Bajaj Auto Vs Hero Honda
- Can Bajaj overtake Hero Honda in 2007?
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- Hero Honda
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