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Essay text:
All the basic tools and concepts of domestic business management are relevant to international business.
Definition:
?§A social and the managerial process by which individual group obtain what they need and want through creating and exchanging products and value with one another??
(Principle of marketing by Philip Kotler,Garry Armstrong ,Johna Saunder and veronica wong,3rd European edition)
As the marketing executive of FAB-INDIA which was founded in 1960 to market the vast and diverse craft traditions of India. The products are sourced from villages all over India thereby helping to provide and sustain rural employment...
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