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Essay text:
A concise insight into the consumer's perception of the brand is also investigated. The contents contained herein is not exhaustive of the company's marketing and business activities but merely provides a basic overview of its current marketing standpoint, business challenges and possible remedies to its position based on information available on the public domain.
Table of Contents
1.0 Introduction 3
2.0 Company Information 4
3.0 Definition of Marketing Terms 6
4.0 Perodua's Business Concept 8
5.0 Competitive Issues Facing Proton 10
6.0 Segmentation 12
7.0 Conclusion 13
8.0 References 14
9...
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