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They can produce shirts in any color; sleeve length, weight, and can add a logo to their products. While we do not have specifics regarding plant capacity, financial resources, or cost information, we have been told they have sufficient capacity and financial reserves to expand. Our goal has been to consider potential markets Powershirts may enter, and to prepare a general marketing plan, including web site design and content.
WHAT IS THEIR MARKET?
Considering the information we have about Powershirts, the markets we have focused on are the advertising specialty market and e-commerce. These markets include many different popular products such as mouse pads, mugs, glasses, hats pens, and basically any product a logo or emblem can be printed or embroidered on...
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