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Essay Details:
Essay text:
Needed as part of the yearly planning process within the marketing functional area.
2. Needed for a specialized strategy to introduce something new, such as new product planning, entering new markets, or trying a new strategy to fix an existing problem.
3. Is a component within an overall business plan, such as a new business proposal to the financial community.
There are many ways to develop and format a marketing plan (you can find more ideas in the KnowThis Marketing Plan topic area). The approach taken here is to present a 6-Part plan that includes:
1. Part 1: Purpose and Mission
2. Part 2: Situational Analysis
o Product, Market Analysis
o Distribution Analysis
o Competitor Analysis
o Financial Analysis
o Other Analysis
3...
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