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McDonald's, Burger King and Wendy's all declined so they decided to go for a more local chain?Burgerville. The partner ship turned to be quite profitable for both as the "Blazer Meal" was a big hit for Burgerville and it allowed them to build more stores. The Trail Blazers made $900,000 with the business adventure.
He goes on to talk about how AOL used an outrageous marketing strategy of sending out 250 million AOL computer disks into homes across America with a free month trial of the online service. The disks were given away everywhere and at all kinds of places. This shot them into the number one slot without CompuServe and Prodigy being able to realize it...
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