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This will be facilitated if management thinks of itself as a buyer of customers rather than a producer of goods and services.
Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others which are thought of as seasoned growth industries have actually stopped growing. In every case the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.
Fateful Purposes
The failure is at the top. The executives responsible for it, in the last analysis, are those who deal with broad aims and policies...
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