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The marketing mix is centered on combining elements to create a successful marketing mix that will increase sales. Achieving the desired results often takes experimenting and market research. The combining and coordination of multiple elements is more effective than depending on just one. By implementing both long and short term strategies, a business can attend to immediate sales goals while building a solid business reputation. A company needs to manage all aspects of the marketing mix so that the consumer is not being sent varied messages that can potentially cause confusion.
Historical Facts
The term marketing mix became popular after Neil H...
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