Marketing Management

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Title: Marketing Management

Essay Details:

Subject: Miscellaneous

Author:

Date: January 30, 2017

Level: University

Grade: B

Length: 3 / 714

Essay text:

Marketing strategy a. Target market selection b. Tailored marketing mix c. Positioning strategy II. Value Proposition III. Exchange IV. Customer Satisfaction V. Customer Loyalty VI. Organizational Objectives Levels of Planning I. Corporate Strategy a. Growth opportunities b. Corporate mission c. Resource allocation II. Business Strategy a. Product markets to serve b. Competitive advantage III. Marketing Strategy a. Target market selection b. Tactical Planning Basics of Marketing Strategy: I. Segmentation II. Target III. Position SWOT Analysis- Internal (Strengths, Weaknesses), External (Opportunities, Threats) Supply Chain Management- Marketing channel that is the network of organizations that create time, place and ownership utilities for household consumers and business customers...

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