Marketing Intelligence

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Title: Marketing Intelligence

Essay Details:

Subject: Miscellaneous

Author: Timothy K

Date: July 26, 2017

Level: University

Grade: A

Length: 4 / 1187

Essay text:

However, here we only state the two major types of market research techniques that are asked for, as well as two advantages, and disadvantages for each technique. The first type is personal interview. Personal interview is when individuals collect information by face-to-face contact in an interview. It is a two-way conversation between the interviewer and the respondent (interviewee). One of the advantages is that there is an opportunity for feedback. Why? Because the interviewer is able to reassure that the conversation including the respondent's answers would be strictly private and confidential...

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