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For example people of different ages are likely to want and need different styles of holidays. Currently Deutsch Link sells 70% of its businesses to people wanting to take city breaks although the other 30% are likely to have different needs, wants and demands. Many people see value and satisfaction in different ways is it depends on how the perceive value and satisfaction depending on the individual. People often define what they see as value based on the price, place, product and promotion. Most importantly if customers see your prices to be 'good value for money' they are likely to buy your product or service...
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