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Other businesses use these tools to increase marketing, function, sales, profits, and efficiency. B2C sites specifically accommodate to a certain group or a target consumer so that they can expose, sell, and market services or goods to the public.
B2C sites usually seem to be more transactional-oriented than a traditional B2B site, although both types of sites have multiple transactions done on a daily basis. Usually consumers get online to make a transaction or purchase immediately, while B2B users are usually more exploratory and have the understanding that getting complete details about the answers they seek may take a little longer than usual...
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