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Essay Details:
Essay text:
Based on their research we identified three homogeneous market segments in which to target our product.
The modern student accounted for 20% of VRD sales in the previous year. Economy was a major factor for this budget constraint student. It is a product that is proving very popular and this sub market has been identified to have growth in the coming years. The home user typically wanted a simple but efficient product. They too have limited interest in high-priced VRD's. They accounted for 15% of previous years sales. Our third segment, the concerned parent, wanted a simple and easy to use product that they could educate their siblings with in readiness to increased exposure to technology for future years...
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