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The financial part is the brain, the sales part is the energy, and the marketing part is the emotional structure that brings the body to life or animates it. Without marketing Frito-Lay would still be selling salted Fritos, and salted Lays and not making much money in this day and time, because the part of the population that wants snacks that are good for you or ethnically appealing, would not buy them. It is like a person with no emotion, which is just boring. In another real sense, marketing is also the company's liaison between the company, the consumer and customer.
Marketing research determines who wants the products and how those same products could change to make them even more desirable...
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