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Marketing involves and is affected by all members of the primary organization, its stakeholders, suppliers, outside organizations and consumers alike. It is also influenced by social, economic, technological, competitive and regulatory environmental forces which play an important role in developing the organization's marketing plan.
So, what exactly is marketing? "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals"
(http://findarticles.com/p/articles/mi_m0LSH/is_3_8/ai_n13254488/)...
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