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Essay Details:
Essay text:
Understand brand
B. Understand communication problem
C. Establish target audience
D. Originate optimum creative solution
E. Construct plan to deliver audience coverage and frequency
The world of media has got bigger over recent years
1970 2004/5
ITV only commercial channel 400+ commercial channels
4,676 publications 12,000 publications
257,000 poster panels 500,000+ panels
No commercial radio stations 270+ commercial stations
No internet 250,000,000+ pages impressions
And new methods of communicating are increasing
- Advertiser funded programming
- Sponsorship
- Product placement
- Sampling
- Interactive TV
- SMS - texting
- Word of mouth
- Anonymous marketing
Accountability is more and more important
o c...
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