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Essay text:
Die bemarkingsmengsel
3.1 Produk
3.2 Prys
3.3 Verspreiding (Plek)
3.4 Promosie
4. Die wyse waarop die bemarkingskommunikasiemengsel en die bemarkingsmengsel geintegreer word.
5. Bemarkingskommunikasiemengsel Internationaal en Nasionaal
5.1 Mark navorsing
5.2 Produk beplanning
5.3 Prys
5.4 Verspreidingskanale
5.5 Advertensies
5.6 Taal
5.7 Kultuur en tradisie
6. Media beplanning
7. Alternatiewe kommunikasiemiddele
8. Slot
9. Bibliografie
1. INLEIDING
Bemarkingskommunikasie is alleen sinvol as dit geintegreerde bemarkingskommunikasie is. Hier volg ‘n paar definisies van geintegreerde bemarkingskommunikasie:
• Geintegreerde bemarkingskommunikasie is ‘n dinamiese, holistiese benadering wat geintegreer word in al die strategiese vlakke van ‘n organisasie...
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