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Marketing Audit For Staarbucks

Marketing Audit for Staarbucks

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Title: Marketing Audit for Staarbucks

Essay Details:

Subject: Miscellaneous

Author: Sebastian P

Date: July 18, 2015

Level: University

Grade: A

Length: 11 / 3063

Essay text:

While most specialty retailers dream of becoming the leader in the coffee industry, Starbucks is the leading segment giant, with its main objective to establish itself as the most recognized and respected brand in the world. Through careful strategic planning, Starbucks has attained their goals of rapid expansion in the retail operations, growth in its specialty sales, the ability to pursue opportunities of their choice to provide sustainability of the Starbucks brand. 2.0 Table of Contents 1.0 EXECUTIVE SUMMARY 2 2.0 TABLE OF CONTENTS 3 3.0 ENVIRONMENTAL ASPECTS 4 3.1 DEMOGRAPHICS 4 3.2 CUSTOMERS 5 3...

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