marketing

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Title: marketing

Essay Details:

Subject: Miscellaneous

Author: Helen J

Date: December 1, 2013

Level: University

Grade: A

Length: 3 / 867

Essay text:

It also has a significant share in the chocolates and other semi-processed foods market. Nestle's leading brands include Cerelac, Nestum, Nescafe, Maggie, Kitkat, Munch and Milkmaid. To strengthen its presence, it has been the company's endeavor to launch new products at a brisk pace and has been quite successful in its launches. Nestle business break-up Segments Brands CY01 sales CY02 sales CY03 sales Milk Products & nutrition Everyday Dairy Whitener, milk powder, Milkmaid, Milk, Dahi, Butter, Cerelac, Nestogen 8,159 8,847 9,880 % of sales 42.5% 43.2% 43.4% % growth 10.6% 8.4% 11.7% Beverages Nescafe, Milo, Nestea 5,627 4,894 5,449 % of sales 29...

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